Drunk shopping is an estimated $48 billion industry
85 percent of drunk shoppers visit and make ill-advised purchases on Amazon
Tech and business newsletter The Hustle surveyed more than 2,000 alcohol-drinking adults about their online shopping behaviour after imbibing and found that on average, shoppers spent more than $400 per year on items bought while intoxicated.
If you apply that number beyond the respondents to include America’s legal alcohol-drinkers, you get roughly $48 billion on drunken purchases every year, writes Mashable.com.
Most of that money is going to Amazon. Based on the survey, 85 percent of drunk shoppers visit and make ill-advised purchases on Amazon, followed by Ebay at 21 percent, and then Etsy at 12 percent. After drinking either beer, wine, or liquor, clothing is the most alluring (and popular) purchase.
According to The Economic Times, Clothing and shoes are the most common purchases while some also end up purchasing the software. However, the weirdest stuff people end up drunk purchasing include a full-size inflatable bouncy castle for a living room, a breast pump for a guy, tons of international flights, 200 pounds of fresh, 10-foot tall bamboo, and the list is endless.
More Amazon news
How to Sell on Amazon EU and UK Marketplaces in 2021?
2021 brings MASSIVE changes for Amazon sellers Because of Brexit, Amazon UK marketplace is split from the European Union. This means you can no longer fulfill all of your European orders from a UK warehouse. Transfers of Pan-European FBA inventory between the UK and...
Amazon Prime Day 2020 postponed
Amazon delays Prime Day until October Amazon has delayed its annual shopping event several times in recent months due to coronavirus-related issues. That's three months later than anticipated and the first time in history the event will take place in a month other...
Amazon plans “Summer Sale” event to jumpstart sales after the pandemic
Amazon's “Summer Sale” event aims to boost retailers impacted by COVID-19Amazon has announced “Summer Sale” event that’s designed to provide a boost for sellers feeling the impacts of the coronavirus pandemic and the delay of the company’s annual Prime...