Drunk shopping is an estimated $48 billion industry
85 percent of drunk shoppers visit and make ill-advised purchases on Amazon
Tech and business newsletter The Hustle surveyed more than 2,000 alcohol-drinking adults about their online shopping behaviour after imbibing and found that on average, shoppers spent more than $400 per year on items bought while intoxicated.
If you apply that number beyond the respondents to include America’s legal alcohol-drinkers, you get roughly $48 billion on drunken purchases every year, writes Mashable.com.
Most of that money is going to Amazon. Based on the survey, 85 percent of drunk shoppers visit and make ill-advised purchases on Amazon, followed by Ebay at 21 percent, and then Etsy at 12 percent. After drinking either beer, wine, or liquor, clothing is the most alluring (and popular) purchase.
According to The Economic Times, Clothing and shoes are the most common purchases while some also end up purchasing the software. However, the weirdest stuff people end up drunk purchasing include a full-size inflatable bouncy castle for a living room, a breast pump for a guy, tons of international flights, 200 pounds of fresh, 10-foot tall bamboo, and the list is endless.
More Amazon news
Alibaba is expanding its operations in Europe
Alibaba plans to compete with Amazon in Europe Alibaba is investing further in Europe to compete with Amazon for the European Union’s exploding e-commerce market. Alibaba remained among the top three online sellers of consumer goods in eastern Europe last year,...
Amazon responds to criticism and launches new tools for sellers
New Amazon tools for sellers After facing criticism for allegedly copying popular products and manipulating search results, Amazon has announced new tools to help sellers identify promising product areas and understand search results. Product Opportunity Explorer...
New antitrust bill to stop Amazon from harming third-party sellers
US senators against Amazon A bipartisan group of senators in the US has announced plans to introduce a new antitrust bill that could reshape Amazon and other online marketplaces. The proposed bill would prohibit platforms from requiring companies operating on their...