Ecommerce services by Instagram, Google and Facebook
Here are some of the newly launched services for Ecommerce entrepreneurs by Instagram, Google and Facebook.
Instagram launches section for product drops
Instagram is adding a new feature to help connect limited-quantity product drops with online shoppers. Drops help sellers create buzz for forthcoming products in the days and weeks leading up to their availability. On Instagram, drops will now have their own destination inside the app at the top of the Shop tab, where consumers can discover, browse, and buy all the latest and upcoming product launches. Shoppers can also sign up to receive reminders about products they’re interested in and look through products and collections from other recent drops.
Google announces integrations with Shopify, WooCommerce, GoDaddy, Square
At its recent I/O event, Google announced new Merchant Center integrations with Shopify, WooCommerce, GoDaddy, and Square, making it easier for businesses to reach new customers through direct product listings on Google. The integration with Google Merchant Center allows sellers to quickly and easily add their item catalog to Google’s surfaces, including Search, Shopping, Images, Maps, and YouTube. Buyers can then click on the listings and buy items directly from sellers’ online stores. The integration provides a simple way for sellers to reach new customers at no additional cost. Soon, merchants will have the ability to curate how their brands appear on Google through videos, rich lifestyle imagery, and interactive story formats — all for free.
Facebook launches Live Shopping Fridays
Facebook is bringing brands together to showcase products, tips, demos, and more through Live Shopping Fridays. Shoppers can discover the latest products and ask questions about size, fit, and tips in real-time. For brands, Live Shopping offers a chance to build relationships with consumers, provide content, answer questions, and streamline the purchase process through the checkout with Facebook Shops.
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