+86 15546883080 (China mainland) +852 6554 1700 (Hong Kong)  [email protected]

Consumers don’t buy on social media, new survey indicates

E-commerce entrepreneurs are relying heavily on social media to drive sales, but consumers don’t shop there very often

A new survey said consumers don’t buy on social media, despite the fact that small businesses are trying to reach them there, reports ecommercebytes.

Constant Contact surveyed over 2,000 consumers and small-business leaders and found the two groups often differ about what content, communication methods and online experiences are most valuable.

The survey found that 63% of small businesses were most likely to use social media to promote themselves online, and 24% said it was their most critical marketing channel to drive business during the pandemic.

But while 45% of shoppers said social media was effective at getting their attention, they said they were much more likely to buy following an email or a text. 34% cited email as the most helpful method of communication when considering a purchase, 30% cited text messages, and 20% cited social media.

The survey also found that 40% of consumers were not influenced in purchasing decisions by emails checking on their well-being. Instead, emails with a clear discount code or coupon are most likely to be opened (77%) and lead to purchase (67%).

More Amazon news

Amazon Alexa vs Google assistant

Amazon Alexa vs Google assistant

CES 2019: Amazon vs Google Amazon and Google showed at CES 2019 that they’re going to be in every aspect of our lives. Products that are in cars, home appliances, TVs, alarm clocks and more all have Amazon Alexa and/or Google Assistant built-in. At CES 2019, the...

read more
Amazon is the world’s most valuable public company

Amazon is the world’s most valuable public company

Now it’s Amazon’s turn at the top. The 24-year-old company surpassed Microsoft as the world’s most valuable public company on Monday, closing the trading day with a market value of $796.8 billion, reports CNBC. Microsoft, which just passed Apple to take over the top...

read more
Free tools for Amazon sellers

Free tools for Amazon sellers

Google Trends Google Trends is a simple but effective way of keeping on top of those all-important trends. Essential for Amazon FBA sellers, the site provides an at-a-glance list of trending stories, complete with historical data, providing a snapshot of what’s hot...

read more