Facebook will stop advertisers from targeting minors
Facebook plans to prohibit companies from targeting ads to minors based on their web and app activity, as well as their expressed interests.
Instead, the company will restrict targeting categories for users under 18 to age, gender and location.
The new restrictions, which will apply across Facebook, Instagram and Messenger, will take effect in several weeks, reports Mediapost.com.
Facebook added that it made the move after hearing from advocates that young users “may not be equipped” to decide whether to opt-out of interest-based advertising.
Now, when users turn 18, they will be notified about the targeting options advertisers can use to reach them, and how users can customise the ads they see.
More Amazon news
China stands up to protect intellectual property
E-commerce sites must guard intellectual property or be shut in China China plans to tighten oversight of e-commerce platforms like Alibaba Group over the infringement of intellectual property rights. Companies would lose their trading...
Record-breaking congestion in California ports
No quick fix for the shipping crisis 44 freight ships are stuck awaiting entry into California's two largest ports. This is the largest congestion since the beginning of the pandemic. The queue is a result of the labor shortage, COVID-19-related disruptions, and...
E-commerce is too reliant on social media
Consumers don’t buy on social media, new survey indicates E-commerce entrepreneurs are relying heavily on social media to drive sales, but consumers don’t shop there very often A new survey said consumers don’t buy on social media, despite the fact that small...