European customers are open to live shopping
Live shopping is one of the big e-commerce trends in 2021, writes e-commerce-magazin.de. This format has already become the standard for online shopping in China.
Chinese influencers take customers on a shopping tour via live video and answer their questions via the chat function.
Live shopping offers enormous potential for retailers and brands in the US and Europe as well, allowing customers to interact with the brand and improve shopping experience. This is an important step for a customer-centric strategy and long-term business success.
In a recent survey by Forrester Research, 70% of European customers said they were open to live shopping. But in contrast to the Southeast Asian users, who are mostly young millennials, those interested in Europe are significantly more mature, being 32 – 43 years old. They prefer live-stream videos that take no longer than ten minutes to receive important offers and product information.
More Amazon news
Amazon is shipping Non-Essential items again
Amazon Recovers From Essentials-Only Amazon has opened its warehouses to all items and reintroduced shopping functionality like deals and recommendations. Fast shipping for non-essentials is back as well. Amazon started accepting new deals last week and...
Amazon is pulling back on promotions to handle surging demand
Amazon wants shoppers to buy less Increasing order volume and operational complications may be forcing Amazon to move away from features and promotions that drive sales. It may take more than two months for Amazon to fulfill orders in all categories,...
Amazon lifts ban on shipping of non-essential products
Amazon is going to start accepting all non-essential products again Amazon has started to allow third-party sellers to ship non-essential items to its warehouses. Starting later this week, the company will begin to accept more products in its warehouses,...
