The reason why Amazon is heavily investing in faster delivery
Amazon shoppers who get same-day delivery are likely to spend and shop more on the e-commerce site compared with shoppers who don’t get same-day delivery.
The survey data, collected by the investment firm RBC Capital, shows why Amazon is heavily investing in shortening delivery time, reports CNBC.
Here are some takeaways from the survey, which covered more than 1,900 people:
Higher spending: 48% of same-day delivery customers said they spend over $800 a year on Amazon, compared with 33% of those without the same-day shipping option.
More frequent purchases: Same-day delivery users also shop more frequently on Amazon, with 77% of them saying they use Amazon at least two to three times a month versus 50% for customers who don’t use same-day delivery.
More loyalty: Same-day delivery shoppers also turn out to have a higher intent to spend on Amazon in the next 12 months, while having a much higher satisfaction rate as well.
“The clear takeaway is that with One-Day and Same-Day Delivery, and Prime Now (1-2 hour delivery), Amazon is creating more convenience and greater selection for shoppers, which enhances the value proposition”, said RBC Capital representative.
More Amazon news
Meet Andy Jassy, the next CEO of Amazon
Who is Andy Jassy, Jeff Bezos’ successor? The decision to name Andy Jassy as the new Amazon CEO completes the shift from a retailer to a tech company in the key areas, including cloud and artificial intelligence Jeff Bezos has announced he will be stepping down as the...
Amazon without Bezos
Jeff Bezos steps down as Amazon CEO Amazon CEO Jeff Bezos will step down as CEO and transition to a new position at the company as executive chair of the Amazon board in Q3 2021 Andy Jassy, who currently serves as CEO of Amazon Web Services (AWS), will replace Bezos...
New Year in China 2021: lockdown 2.0
China's COVID-19 case spike forces another harsh lockdown China is enforcing strict new measures, trying to contain the spread of COVID-19. The new initiatives are aimed to limit and discourage movement during the traditional migration period. The following regions...
