The reason why Amazon is heavily investing in faster delivery
Amazon shoppers who get same-day delivery are likely to spend and shop more on the e-commerce site compared with shoppers who don’t get same-day delivery.
The survey data, collected by the investment firm RBC Capital, shows why Amazon is heavily investing in shortening delivery time, reports CNBC.
Here are some takeaways from the survey, which covered more than 1,900 people:
Higher spending: 48% of same-day delivery customers said they spend over $800 a year on Amazon, compared with 33% of those without the same-day shipping option.
More frequent purchases: Same-day delivery users also shop more frequently on Amazon, with 77% of them saying they use Amazon at least two to three times a month versus 50% for customers who don’t use same-day delivery.
More loyalty: Same-day delivery shoppers also turn out to have a higher intent to spend on Amazon in the next 12 months, while having a much higher satisfaction rate as well.
“The clear takeaway is that with One-Day and Same-Day Delivery, and Prime Now (1-2 hour delivery), Amazon is creating more convenience and greater selection for shoppers, which enhances the value proposition”, said RBC Capital representative.
More Amazon news
Amazon stops deliveries in some cities amid raging protests in the US
Amazon shipping delays due to violent riots in the USAmazon scaled back deliveries in a number of cities including Chicago and Los Angeles after the death of George Floyd sparked demonstrations across the country.Bloomberg reported that Amazon told its...
Amazon is shipping Non-Essential items again
Amazon Recovers From Essentials-Only Amazon has opened its warehouses to all items and reintroduced shopping functionality like deals and recommendations. Fast shipping for non-essentials is back as well. Amazon started accepting new deals last week and...
Amazon is pulling back on promotions to handle surging demand
Amazon wants shoppers to buy less Increasing order volume and operational complications may be forcing Amazon to move away from features and promotions that drive sales. It may take more than two months for Amazon to fulfill orders in all categories,...
