Walmart appears to be winning more customers
Less shopping is happening on Amazon, and consumers are favoring Walmart, according to a new survey.
The frequency of people buying items on Amazon six times or more per month has dropped to 40% this year from 80% in 2017, according to surveys by First Insight, a retail analytics firm that collects data to help retailers such as Dick’s Sporting Goods, Crocs and Kohl’s make product decisions.
First Insight conducted three consumer surveys of about 1,000 people each in December 2017, September 2018 and last September to compile the results. They included shoppers with and without a Prime membership, reports CNBC.
A majority this year, 55%, said they prefer to shop at Walmart versus Amazon, up from about 47% a year earlier. The percentage of people who favor Amazon has dropped to 45% from about 53% in 2018.
The survey’s findings could be a sign that Walmart’s e-commerce investments are paying off, and Amazon still has its work cut out for it.
More Amazon news
Amazon will have “multibillion-dollar failures”
Size of failures at Amazon will be bigger along with growth Jeff Bezos warns that Amazon will “occasionally have multibillion-dollar failures” in his annual letter to shareholders Jeff Bezos in his annual letter to shareholders said that Amazon will be...
Amazon will provide broadband internet from Space
Amazon plans to build a satellite network for high-speed internet Amazon is planning to build a network of more than 3,000 satellites federal filings reveal, in an ambitious attempt to provide global internet access. Known as Project Kuiper, the move...
Amazon is flooded with fake reviews
Thousands of fake customer reviews are found on Amazon A lot of tech products on Amazon are boosted by product reviews that appear to be fake A new investigation by a British consumer education group, called Which?, found a lot of tech categories on Amazon...