Google introduces Cloud Retail Search
Google introduces a new search tool for retailers With Retail Search, retailers can bring “Google-quality” search capabilities to their own digital platforms. This week Google announced Google Cloud Retail Search, a new tool to help retailers improve the...
Live shopping is the new trend in online retail
European customers are open to live shopping Live shopping is one of the big e-commerce trends in 2021, writes e-commerce-magazin.de. This format has already become the standard for online shopping in China. Chinese influencers take customers on a shopping tour via...
Influencers are the key to Generation Z’s heart
Influencers are the way to reach and engage Gen-Z shoppers Generation Z accounts for more than 40 percent of consumers in the U.S. With a collective annual spending power estimated at $143 billion, this group is projected to be the largest consumer population in the...
Amazon has launched a Brand Referral Bonus program
Amazon entices brands to drive more traffic to their listings with Brand Referral Bonus program Amazon has launched a Brand Referral Bonus program to reward brands for driving sales on its marketplace. It gives participating brands an average 10% credit on sales...