Amazon entices brands to drive more traffic to their listings with Brand Referral Bonus program
Amazon has launched a Brand Referral Bonus program to reward brands for driving sales on its marketplace. It gives participating brands an average 10% credit on sales resulting from their off-Amazon marketing efforts.
The initiative will see participants earn credit to be redeemed against referral fees, currently hovering at around 15%.
Brands earn the bonus – in the form of a credit on their referral fees – on purchases that occur within 14 days of a customer clicking on an ad, reports ecommercebytes.com.
Specific bonuses vary dependent on the product category, with a maximum of 30% on offer for Amazon device accessories (which carry a referral fee of 45.9%), dropping to 5% for consumer electronics (which have a referral fee of 7.14%), writes The Drum.
The Brand Referral Bonus is available to brands that sell in Amazon’s US store and are enrolled in Amazon Brand Registry. The bonus is only applicable to sales on a brands’ own products.
To join the Brand Referral Bonus program, click here.
More Amazon news
Amazon is testing a new system to tackle patent infringements
A cheaper alternative to patent lawsuits The program will match a seller claiming infringement and the accused merchant with a neutral, third-party lawyer. According to engadget.com, the company is testing a program to help fight utility patent...
Amazon AI automatically fires low productivity workers
Amazon workers are supervised by AI If the system determines the employee is failing to meet production targets, it can automatically issue warnings and terminate contracts without a supervisor's intervention Documents obtained by The Verge show how...
Amazon will have “multibillion-dollar failures”
Size of failures at Amazon will be bigger along with growth Jeff Bezos warns that Amazon will “occasionally have multibillion-dollar failures” in his annual letter to shareholders Jeff Bezos in his annual letter to shareholders said that Amazon will be...
