European customers are open to live shopping
Live shopping is one of the big e-commerce trends in 2021, writes e-commerce-magazin.de. This format has already become the standard for online shopping in China.
Chinese influencers take customers on a shopping tour via live video and answer their questions via the chat function.
Live shopping offers enormous potential for retailers and brands in the US and Europe as well, allowing customers to interact with the brand and improve shopping experience. This is an important step for a customer-centric strategy and long-term business success.
In a recent survey by Forrester Research, 70% of European customers said they were open to live shopping. But in contrast to the Southeast Asian users, who are mostly young millennials, those interested in Europe are significantly more mature, being 32 – 43 years old. They prefer live-stream videos that take no longer than ten minutes to receive important offers and product information.
More Amazon news
Severe shipping delays from China due to Covid outbreak in Guangdong
Shipping delays and congestion worsen at South China ports Covid-19 outbrakes in Shenzhen and Guangzhou are causing serious shipping delays that could last until the end of June and lead to further rise in ocean freight rates. Yantian port, the key export facility in...
New services for online merchants
Ecommerce services by Instagram, Google and Facebook Here are some of the newly launched services for Ecommerce entrepreneurs by Instagram, Google and Facebook. Instagram launches section for product drops Instagram is adding a new feature to help connect...
Consumers feel guilty after shopping on Amazon, but keep coming back
Amazon reputation takes a plunge Amazon is dealing with a tsunami of online buying and shipping since the pandemic lockdown started and it continues to grow. Fulfillment centers are overloaded, causing shipments losses and delivery delays. Amazon has added more than...
