European customers are open to live shopping
Live shopping is one of the big e-commerce trends in 2021, writes e-commerce-magazin.de. This format has already become the standard for online shopping in China.
Chinese influencers take customers on a shopping tour via live video and answer their questions via the chat function.
Live shopping offers enormous potential for retailers and brands in the US and Europe as well, allowing customers to interact with the brand and improve shopping experience. This is an important step for a customer-centric strategy and long-term business success.
In a recent survey by Forrester Research, 70% of European customers said they were open to live shopping. But in contrast to the Southeast Asian users, who are mostly young millennials, those interested in Europe are significantly more mature, being 32 – 43 years old. They prefer live-stream videos that take no longer than ten minutes to receive important offers and product information.
More Amazon news
Amazon is coming to Israel
Amazon to Launch in Israel in September Amazon has set its launch in Israel for September. Israeli Amazon retailers received notice of the planned launch earlier this week. Amazon is set to release a large campaign to increase awareness among Israelis,...
Amazon updates suspension policy for third-party sellers
New seller terms worldwide after German antitrust action Amazon made sweeping changes to its suspension policy for third-party sellers this week, following an intervention by Germany’s Federal Cartel Office. As part of a settlement it reached with German...
Amazon satellite project is a ”$100 billion opportunity”
Amazon plans to launch thousands of Internet satellites Amazon is looking to expand its empire and Morgan Stanley believes Jeff Bezos’ ambitious satellite internet plan may become one of its most lucrative businesses. Called Project Kuiper, Amazon aims to...
