European customers are open to live shopping
Live shopping is one of the big e-commerce trends in 2021, writes e-commerce-magazin.de. This format has already become the standard for online shopping in China.
Chinese influencers take customers on a shopping tour via live video and answer their questions via the chat function.
Live shopping offers enormous potential for retailers and brands in the US and Europe as well, allowing customers to interact with the brand and improve shopping experience. This is an important step for a customer-centric strategy and long-term business success.
In a recent survey by Forrester Research, 70% of European customers said they were open to live shopping. But in contrast to the Southeast Asian users, who are mostly young millennials, those interested in Europe are significantly more mature, being 32 – 43 years old. They prefer live-stream videos that take no longer than ten minutes to receive important offers and product information.
More Amazon news
Drunken online shopping is big business — especially for Amazon
Drunk shopping is an estimated $48 billion industry 85 percent of drunk shoppers visit and make ill-advised purchases on Amazon Tech and business newsletter The Hustle surveyed more than 2,000 alcohol-drinking adults about their online shopping behaviour...
Jeff Bezos: Smart people make decisions differently than everyone else
Smart people tend to change their mind a lot Smart people are open to new points of view, new information, new ideas, contradictions, and challenges to their own way of thinking Jason Fried, co-founder of Basecamp and co-author of the New York Times...
Amazon is forced to end its “Price parity” policy
Amazon quietly ends controversial pricing agreements with sellers Amazon will no longer require its third-party sellers to price their products lower than on other competing websites It quietly eliminated a clause in its contracts that critics have called...
