European customers are open to live shopping
Live shopping is one of the big e-commerce trends in 2021, writes e-commerce-magazin.de. This format has already become the standard for online shopping in China.
Chinese influencers take customers on a shopping tour via live video and answer their questions via the chat function.
Live shopping offers enormous potential for retailers and brands in the US and Europe as well, allowing customers to interact with the brand and improve shopping experience. This is an important step for a customer-centric strategy and long-term business success.
In a recent survey by Forrester Research, 70% of European customers said they were open to live shopping. But in contrast to the Southeast Asian users, who are mostly young millennials, those interested in Europe are significantly more mature, being 32 – 43 years old. They prefer live-stream videos that take no longer than ten minutes to receive important offers and product information.
More Amazon news
Amazon Appeals for FBA Sellers: What Not to Do (Part 1)
Common mistakes reviewed by former Amazon technical account manager It’s every Amazon FBA sellers’ worst nightmare: the account suspension email. What you do the moment you get that email could determine whether you get reinstated or banned. AmazonSellerLawyer...
Germany launches antitrust probe into Amazon
Amazon investigated for 'abuse' by German antitrust authorities. German regulatory officials have launched an investigation to find out whether Amazon’s business practices toward sellers in its marketplace are unfair. Bundeskartellamt, Germany’s Federal Cartel Office,...
Amazon new storage requirements and fees.
In September Amazon introduced new long-term storage fee (LTSF) schedule, with fees being charged monthly instead of twice a year. That, combined with Amazon’s new storage limits, means that sellers using the FBA program need to be paying more attention than ever to...
