European customers are open to live shopping
Live shopping is one of the big e-commerce trends in 2021, writes e-commerce-magazin.de. This format has already become the standard for online shopping in China.
Chinese influencers take customers on a shopping tour via live video and answer their questions via the chat function.
Live shopping offers enormous potential for retailers and brands in the US and Europe as well, allowing customers to interact with the brand and improve shopping experience. This is an important step for a customer-centric strategy and long-term business success.
In a recent survey by Forrester Research, 70% of European customers said they were open to live shopping. But in contrast to the Southeast Asian users, who are mostly young millennials, those interested in Europe are significantly more mature, being 32 – 43 years old. They prefer live-stream videos that take no longer than ten minutes to receive important offers and product information.
More Amazon news
China stands up to protect intellectual property
E-commerce sites must guard intellectual property or be shut in China China plans to tighten oversight of e-commerce platforms like Alibaba Group over the infringement of intellectual property rights. Companies would lose their trading...
Record-breaking congestion in California ports
No quick fix for the shipping crisis 44 freight ships are stuck awaiting entry into California's two largest ports. This is the largest congestion since the beginning of the pandemic. The queue is a result of the labor shortage, COVID-19-related disruptions, and...
E-commerce is too reliant on social media
Consumers don’t buy on social media, new survey indicates E-commerce entrepreneurs are relying heavily on social media to drive sales, but consumers don’t shop there very often A new survey said consumers don’t buy on social media, despite the fact that small...