+86 15546883080 (China mainland) +852 6554 1700 (Hong Kong)  [email protected]

Walmart appears to be winning more customers

Less shopping is happening on Amazon, and consumers are favoring Walmart, according to a new survey.

The frequency of people buying items on Amazon six times or more per month has dropped to 40% this year from 80% in 2017, according to surveys by First Insight, a retail analytics firm that collects data to help retailers such as Dick’s Sporting Goods, Crocs and Kohl’s make product decisions.

First Insight conducted three consumer surveys of about 1,000 people each in December 2017, September 2018 and last September to compile the results. They included shoppers with and without a Prime membership, reports CNBC.

A majority this year, 55%, said they prefer to shop at Walmart versus Amazon, up from about 47% a year earlier. The percentage of people who favor Amazon has dropped to 45% from about 53% in 2018.

The survey’s findings could be a sign that Walmart’s e-commerce investments are paying off, and Amazon still has its work cut out for it.

More Amazon news

How to Sell on Amazon EU and UK Marketplaces in 2021?

How to Sell on Amazon EU and UK Marketplaces in 2021?

2021 brings MASSIVE changes for Amazon sellers Because of Brexit, Amazon UK marketplace is split from the European Union. This means you can no longer fulfill all of your European orders from a UK warehouse. Transfers of Pan-European FBA inventory between the UK and...

read more
Amazon Prime Day 2020 postponed

Amazon Prime Day 2020 postponed

Amazon delays Prime Day until October Amazon has delayed its annual shopping event several times in recent months due to coronavirus-related issues. That's three months later than anticipated and the first time in history the event will take place in a month other...

read more