Walmart appears to be winning more customers
Less shopping is happening on Amazon, and consumers are favoring Walmart, according to a new survey.
The frequency of people buying items on Amazon six times or more per month has dropped to 40% this year from 80% in 2017, according to surveys by First Insight, a retail analytics firm that collects data to help retailers such as Dick’s Sporting Goods, Crocs and Kohl’s make product decisions.
First Insight conducted three consumer surveys of about 1,000 people each in December 2017, September 2018 and last September to compile the results. They included shoppers with and without a Prime membership, reports CNBC.
A majority this year, 55%, said they prefer to shop at Walmart versus Amazon, up from about 47% a year earlier. The percentage of people who favor Amazon has dropped to 45% from about 53% in 2018.
The survey’s findings could be a sign that Walmart’s e-commerce investments are paying off, and Amazon still has its work cut out for it.
More Amazon news
The ways to keep the Amazon business in 2020
Business on Amazon in view of the current situation Amazon sellers will need to make some drastic changes to ensure the survival of their business On March 17, Amazon announced it would freeze non-essential FBA shipments from its third-party sellers. The...
Shipments from China to Amazon during coronavirus outbreak
Amazon is limiting shipments to certain types of productsAmazon is suspending all shipments other than medical supplies, household staples and other high-demand products amid coronavirus crisis. Amazon is prioritizing goods in baby, health and household,...
Amazon launches full online store in the Netherlands
Amazon launches dedicated Dutch service Amazon has launched its new Dutch website Amazon.nl, with a range of more than 100 million products. Amazon previously used its Dutch site only for the sale of e-books, reports BrusselsTimes.com. The new site will...
