Top Amazon Tools and Services for Third-Party Sellers
Amazon launched more than 225 tools and services in 2019 to help third-party sellers succeed in their business
The new tools and services were part of a more than $15 billion global investment in third-party seller success last year.
As a result, American sellers had a record-breaking year, with more than 15,000 businesses surpassing $1 million in sales and nearly 25,000 surpassing $500,000 in sales in 2019.
Worldwide, nearly 225,000 SMBs surpassed $100,000 in sales in Amazon’s stores in 2019, up from nearly 200,000 in 2018, and more than 140,000 in 2017.
Top Tools and Services Launched in 2019
Brand Analytics and Brand Dashboard
Brand owner sellers enrolled in Brand Registry can use Brand Analytics and the Brand Dashboard to track product performance and access traffic and conversion recommendations. Amazon sellers viewed the metrics on their Brand Dashboard more than a million times in 2019.
Manage Experiments
Manage Your Experiments lets sellers run experiments like A/B testing to see how content on their listings performs. These learnings help sellers optimize product content and drive sales.
New Product Optimizer
The New Product Optimizer provides recommendations and best practices to help brand owner sellers launch new products successfully.
Growth Navigator
Growth Navigator gives sellers personalized guidance on additional selling programs and features to experiment with to accelerate growth in Amazon’s stores. Each recommendation includes rich educational content, including Seller University videos, to help sellers learn more about the programs and features.
Amazon Live features
U.S.-based sellers enrolled in Brand Registry can engage with customers in real-time and drive sales using interactive live streams with Amazon Live. New in 2019, customers can now Follow brands that stream on Amazon Live, allowing sellers to connect directly with customers about their products and brands, and build an audience on Amazon.
Sources: aboutamazon.com, Esellercafe.com
More great tools for Amazon sellers
Great Amazon tools for monitoring feedback and reviews
Amazon Feedback & Review Tracking Tools Tracks all your reviews and seller feedback. You can set the status for each review to one of: Waiting, Responded, Ticket Opened, Resloved, Won't Fix. You can use this tool as your todo list. It's is very useful to...
Useful tools for Amazon PPC management
Amazon PPC Management tools This is a done-for-you service, they manage your PPC campaigns, research and recommend keywords, help with scaling and optimisation. You can listen to their founder on multiple podcasts, and he has a great level of knowledge of...
Amazon Rank Tracking Tools
Tracks your Best Seller Rankings for each product. Starts on the day you sign up. You can also put in some keywords for each product, and it will track their daily Search Ranking. One more good feature is that it shows what categories you're...
