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Influencers are the key to Generation Z’s heart

Influencers are the key to Generation Z’s heart

Influencers are the way to reach and engage Gen-Z shoppers Generation Z accounts for more than 40 percent of consumers in the U.S. With a collective annual spending power estimated at $143 billion, this group is projected to be the largest consumer population in the...
Amazon has launched a Brand Referral Bonus program

Amazon has launched a Brand Referral Bonus program

Amazon entices brands to drive more traffic to their listings with Brand Referral Bonus program Amazon has launched a Brand Referral Bonus program to reward brands for driving sales on its marketplace. It gives participating brands an average 10% credit on sales...