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Facebook restricts targeted advertising to teenagers

Facebook restricts targeted advertising to teenagers

Facebook will stop advertisers from targeting minors Facebook plans to prohibit companies from targeting ads to minors based on their web and app activity, as well as their expressed interests. Instead, the company will restrict targeting categories for users under 18...
Google introduces Cloud Retail Search

Google introduces Cloud Retail Search

Google introduces a new search tool for retailers With Retail Search, retailers can bring “Google-quality” search capabilities to their own digital platforms. This week Google announced Google Cloud Retail Search, a new tool to help retailers improve the...
Live shopping is the new trend in online retail

Live shopping is the new trend in online retail

European customers are open to live shopping Live shopping is one of the big e-commerce trends in 2021, writes e-commerce-magazin.de. This format has already become the standard for online shopping in China. Chinese influencers take customers on a shopping tour via...
Influencers are the key to Generation Z’s heart

Influencers are the key to Generation Z’s heart

Influencers are the way to reach and engage Gen-Z shoppers Generation Z accounts for more than 40 percent of consumers in the U.S. With a collective annual spending power estimated at $143 billion, this group is projected to be the largest consumer population in the...