The reason why Amazon is heavily investing in faster delivery
Amazon shoppers who get same-day delivery are likely to spend and shop more on the e-commerce site compared with shoppers who don’t get same-day delivery.
The survey data, collected by the investment firm RBC Capital, shows why Amazon is heavily investing in shortening delivery time, reports CNBC.
Here are some takeaways from the survey, which covered more than 1,900 people:
Higher spending: 48% of same-day delivery customers said they spend over $800 a year on Amazon, compared with 33% of those without the same-day shipping option.
More frequent purchases: Same-day delivery users also shop more frequently on Amazon, with 77% of them saying they use Amazon at least two to three times a month versus 50% for customers who don’t use same-day delivery.
More loyalty: Same-day delivery shoppers also turn out to have a higher intent to spend on Amazon in the next 12 months, while having a much higher satisfaction rate as well.
“The clear takeaway is that with One-Day and Same-Day Delivery, and Prime Now (1-2 hour delivery), Amazon is creating more convenience and greater selection for shoppers, which enhances the value proposition”, said RBC Capital representative.
More Amazon news
Amazon invests in a self-driving car startup
Driverless system for Amazon vehicles Amazon could use this technology for self-driving cargo and courier vehicles, reducing its need for human drivers and speeding up delivery times Amazon is clearly interested in autonomy between its delivery drone...
Should you avoid middleman companies?
Deliveries from China for Amazon FBA Speaking of delivery services from China for Amazon FBA, which qualities a middleman company must possess to add value to the shipping process? Many foreign companies, operating in China, in reality turn out to be...
Amazon knows everything about you!
Amazon’s Big New Business Amazon knows where people live, what credit cards they use, how old their children are and even if they have a cold right now According to The New York Times, ads sold by Amazon, once a limited offering at the company, can now be...
