Qr-code as an instrument to promote Private Label product sales
Repeat purchase rate is of utmost importance in e-commerce. Startup Batch comes with a simple yet effective solution: using QR-code on a product to promote sales.
Batch has raised $5 million in seed funding and is already working with numerous products and brands on Shopify, promising their customers “one-tap checkout” when it’s time to re-order an item as long as the retailer has slapped one of Batch’s codes on their items or incorporated the codes directly into their packaging.
So, basically, when you are running out of shampoo or coffee – you simply scan the QR-code on the product and repeat the purchase with just a few clicks.
For the moment, Batch is wholly reliant on Apple’s App Clip technology, but will eventually work on both iOS and Android phones, reports Techcrunch.
At the moment, the platform will work with any Shopify service provider with plans to expand on other e-commerce platforms.
The trend
66% of global online shoppers say their mobile device is quickly becoming their most important tool both for product research and shopping. So, the more you facilitate the process, the more customers you can get as a result.
More Amazon news
Amazon sues “get rich quick” FBA course sellers
Amazon sues coaches for selling deceptive courses of no valueAmazon started suing people and companies for selling courses on how to make money on Amazon.Amazon filed suit against Online Secrets, Prime Global Source, Michael Gazzola, Matthew Behdjou and...
Amazon Will Impose Stricter Storage Limits in January
Amazon Wants Sellers to Optimize Warehouse Space Amazon will impose stricter storage limits on sellers who use Fulfillment by Amazon in January. The reason for the policy change is the company's push for faster delivery - specifically, transitioning Prime...
Paypal to enter Chinese market for online payments
PayPal is the first foreign company to win Chinese payments licensePayPal has become the first foreign company to acquire a payments licence in China, after buying a majority stake in GoPay. GoPay has licenses for online and mobile transactions, and...