The reason why Amazon is heavily investing in faster delivery
Amazon shoppers who get same-day delivery are likely to spend and shop more on the e-commerce site compared with shoppers who don’t get same-day delivery.
The survey data, collected by the investment firm RBC Capital, shows why Amazon is heavily investing in shortening delivery time, reports CNBC.
Here are some takeaways from the survey, which covered more than 1,900 people:
Higher spending: 48% of same-day delivery customers said they spend over $800 a year on Amazon, compared with 33% of those without the same-day shipping option.
More frequent purchases: Same-day delivery users also shop more frequently on Amazon, with 77% of them saying they use Amazon at least two to three times a month versus 50% for customers who don’t use same-day delivery.
More loyalty: Same-day delivery shoppers also turn out to have a higher intent to spend on Amazon in the next 12 months, while having a much higher satisfaction rate as well.
“The clear takeaway is that with One-Day and Same-Day Delivery, and Prime Now (1-2 hour delivery), Amazon is creating more convenience and greater selection for shoppers, which enhances the value proposition”, said RBC Capital representative.
More Amazon news
Senator Elizabeth Warren wants to break up Amazon, Google and Facebook
Senator Warren’s crusade against Big Tech The influential Massachusetts senator and presidential hopeful Elizabeth Warren has been a longtime critic of the consolidation of economic power by Amazon, Google and Facebook. Now she’s making their break-up a...
90% of shoppers in the UK use Amazon
Almost half of the shoppers have access to Prime Amazon is going nowhere it seems. Despite the competition, UK shoppers are routinely turning to Amazon for their shopping needs, with almost half using a Prime membership. According to the research conducted...
Amazon launches a LIVE streaming channel
LIVE product showcase by Amazon Live-streaming videos can drive sales, allow a brand to interact with their customers in real time and reach more shoppers Amazon recently launched a streaming channel Amazon Live, reports Engadget. The new channel...
